Prudential Building & Investment Society of Canterbury v Prudential Assurance Co of NZ Ltd - [1988] 2 NZLR 653

Commercial law — Fair Trading Act — Misleading or deceptive conduct — Interim injunction — Insurance company which operated nationally and a building society which operated provincially both used the name "Prudential" - In 1987 the building society contracted its name, thereby emphasising the word "Prudential", and expanded both geographically and in its type of business — Whether its conduct was misleading or deceptive — Whether interim injunction should issue — Fair Trading Act 1986, ss 9 and 41.