Sexwax Incorporated v Zoggs International Ltd - [2015] 2 NZLR 1

Trade Marks and trade names — Registration — Whether applicant’s prospective purchasers would be deceived or confused by opponent’s mark — Whether elements of mark severable — Assessment of relevant market — Whether market awareness of opponent’s mark — Whether evidence of opponent’s reputation — Whether applicant established no reasonable likelihood its mark would cause deception or confusion — “Trade mark” — Trade Marks Act 2002, s 17.